To the Editor: Despite cost-effective sun-safety campaigns,1 in 2010, 36% of adolescents and 42% of adults believed a sun-tanned person looks more healthy, and 21% and 13%, respectively, were sunburned during the previous weekend.2 Skin cancer rates in Australia will thus remain high.
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Peter Soyer cofounded e-derm-consult and is a shareholder. He also holds shares in and reports for MoleMap by Dermatologists.