Supermarket design and strategy encourages shoppers to buy large quantities of high-profit-margin products
The emergence of supermarkets as a form of retailing and increasing reliance on manufactured foods have paralleled the increase in the rate and severity of obesity. So, it makes sense to examine supermarkets and how they successfully market these now widely used goods to the community.
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Bebe Loff’s research is supported by a Victorian Health Promotion Foundation Senior Research Fellowship. Bradley Crammond’s research is supported by National Health and Medical Research Council funding.
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