To the Editor: The recent article by Hebden and colleagues on the frequency and content of fast-food advertising on Australian television concluded that the industry self-regulatory initiatives currently in place are ineffective in reducing children’s exposure to advertising of non-core foods.1 As the managers of these self-regulatory initiatives, we consider this conclusion to be misleading to your readers.
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- 1. Hebden LA, King L, Grunseit A, et al. Advertising of fast food to children on Australian television: the impact of industry self-regulation. Med J Aust 2011; 195: 20-24. <MJA full text>
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