MJA
MJA

What’s in a name? Brand name confusion and generic medicines

Shane L Carney, Madlen Gazarian, Justin T Denholm, David M Reith, Robert K Penhall, Christine R Jenkins, Kay A Wilhelm, Paul A Komesaroff, Mary M Osborn and Richard O Day
Med J Aust 2011; 195 (11): . || doi: 10.5694/mja10.10968
Published online: 12 December 2011

We need an urgent review of medicines labelling in Australia and New Zealand

Almost 25% of patients admitted to hospital a decade ago received inappropriately prescribed medicines.1 As 40% of patients aged over 70 years receive more than five medicines, they are increasingly vulnerable to medication errors.1 Increasing brand substitution due to the proliferation of generic medicines adds to the potential for consumer and practitioner confusion and the likelihood of medication misadventure.2

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