As mass media evolves into “masses of media”, what are the implications for our health?

Sweet, Melissa A

doi:10.5694/j.1326-5377.2010.tb03575.x

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In reply: Lambert has previously raised similar concerns in comments published by Crikey and its health blog Croakey.1-3 Leading public health and medical experts contribute to Crikey and Croakey’s coverage of pandemic influenza.

Sweet Communication, NSW.

Correspondence: melissa@sweetcommunication.com.au

Competing interests:

I am paid for writing articles for Crikey and for moderating Croakey.

1. Lambert S. Influenza vaccination. http://www.crikey.com.au/2009/10/02/comments-corrections-clarifications-and-cckups-93/ (accessed Jan 2010).
2. Lambert S. Vaccination cage match. http://www.crikey.com.au/2009/10/06/comments-corrections-clarifications-and-cckups-95/ (accessed Jan 2010).
3. Lambert S. Croakey and conflicts of interest: what do you think [comment]? http://blogs.crikey. com.au/croakey/2009/10/05/croakey-and-conflicts-of-interest-what-do-you-think/#comment-542 (accessed Feb 2010).
4. Bradt DA, Epstein J. The rational clinician in a pandemic setting. Med J Aust 2010; 192: 87-89. <MJA full text>
5. Frocomm. Health Communication, Marketing & Media Conference 2010 [website]. http://www.frocomm.com.au/health2010/program.php (accessed Jan 2010).
6. Wooldridge M. Influenza vaccination: the case for. Crikey 2009; 29 Sep. http://www.crikey.com.au/2009/09/29/influenza-vaccination-the-case-for/ (accessed Jan 2010).

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