KFC sponsorship of cricket

Colagiuri, Stephen; Caterson, Ian D

doi:10.5694/j.1326-5377.2008.tb02105.x

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To the Editor: During the recent international cricket series between Australia and India, we were alarmed by the sight of our Australian cricketers prominently badged with the logo of the fast food giant KFC.

Institute of Obesity, Nutrition and Exercise, University of Sydney, Sydney, NSW.

Correspondence: scolagiuri@med.usyd.edu.au

1. Booth M, Okely AD, Denney-Wilson E, et al. NSW Schools Physical Activity and Nutrition Survey (SPANS) 2004. Full report. Sydney: NSW Health, 2006.
2. KFC nutrition information. KFC, 2006. http://www.kfc.com.au/files/061220NutritionInformationKFC.pdf (accessed Mar 2008).
3. National Health and Medical Research Council. Dietary guidelines for Australian adults. Canberra: Commonwealth of Australia, 2003. http://www.nhmrc.gov.au/publications/synopses/_files/n33.pdf (accessed May 2008).
4. Malouf NM, Colagiuri S. The effects of McDonalds, Kentucky Fried Chicken and Pizza Hut meals on recommended diets. Asia Pac J Clin Nutr 1995; 4: 265-269.

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