The AdWatch section of the Healthy Skepticism website (www.healthyskepticism.org/adwatch.asp) aims to improve medical decision-making by illuminating the techniques used in drug advertising. AdWatch draws on 20 years of dialogue about drug promotion plus ideas from many disciplines, especially logic, psychology and marketing.
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AdWatch is based on an original suggestion from general practitioner Danny Csutoros. Its design was influenced by a survey of our subscribers, the Media Watch TV program and experiences with MaLAM and our Healthy Scepticism New Zealand newsletter.
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